In modern era, Technology overcomes into every field of life. Technology progressively growing and playing a key role in the innovations of different field. Business event with technology has developed as a vital key tool for many companies as well as technology continue to develop and gain popularity. Through technology, customers have access to the company products and services at anytime from anywhere.
Worldwide Event industry is emerging gradually. Now a days events became very popular and powerful tool for company sales and brand identity. Usually, business organization organize events for their product launch, for revenue generation, etc. Although, companies organize various types of events such as Meeting conferences, Product exhibition, Company trade show, company products training workshops, Grand opening, etc.
Research by Statista shows that, in 2015, the event industry earned $29.3 billion dollars from worldwide as well as, $30.3 billion dollars generated from event industry in 2016. The number of income figures is increasing every year. 43.6% revenue generated from the market of the United States, 5.8% earned in the UK, 14.4% from European markets, 19.8% from other emerging markets, and 14.4% from the remaining world.
Now with the help of technology, peoples are capable to get the information from anywhere in the world at any time. Technology devices such as iPad’s, tablets and other related electronic devices changed the model of event strategy. Therefore iPad is an essential factor for the successful event. Companies provide the iPad’s to their every single attendee. For this purpose, generally, business organizations preferred to hire iPad from iPad Rental companies rather than buy these devices. Rental companies provide iPad’s on rent at a very cheap price for short terms of period.
Here are some top technology innovations:
- Virtual Reality
- Artificial intelligence
- Social media marketing
Value of virtual reality has immense. Approximately, people of every field of life get benefits from virtual reality. But the use of virtual reality in the business is very beneficially for business organizations. With the virtual reality headset, the attendee can take part in the event from anywhere the world at any time without physically there, and also can see the 360-degree view of event. Event organizers can communicate effectively with their attendees. The best way to increase your sales and products in events, show your audience what your company and brand is, clients experiences with your company and what the purpose of your business event is better rather than the telling them extensive stories. But virtual reality still in developing phase therefore, this technology literally expensive rather than other electronic devices. But normally, companies hire VR from VR Rental companies at a very cheap price for short terms of a period and fulfil their business needs.
Artificial intelligence is very useful and helpful for business organizations for interaction with their customers during the event. But first you need to set your targets, you need to understand where AI will help you in your business event. Through the use of Artificial intelligence technology, companies earn the trust of their attendees on their business events, and gets the expected results and revenue. Artificial intelligence used to enhance the relationship and communication between the company and attendee. Chabot’s are also an example of Artificial intelligence.
Customer service plays a vital role in a distinction attendee experience. Therefore, many international business organizations starting to use AI chatbots at their events, tradeshows, and meetings. Basically through the chatbots organizers could answer the queries of attendees in their events.
Social media marketing
Social media marketing has its own importance in events. Social media marketing is a popular technology tool which use to engage the attendees throughout the event. Organizers share their event information and updates on social media platforms such as Facebook, Twitter, Instagram and Youtube.