Essential tips: How to use guest posting for your blog

Guest blogging is something that you may have come across during your foray into digital marketing. There are many real-life brands that have benefitted significantly through guest posts and guest blogging. In a world of accessible Frontier Internet and smartphones, more people are connected to the internet than ever before. How do you get your own blog more visibility and more traffic? Guest posting is one way you can accomplish this.

How to Use Guest Posting

Guest blogging is essentially writing informative pieces for other websites. The idea is to generate valuable backlinks. Links on reputable websites that point back to your website are great for SEO rankings. The frequency and quality of backlinks are 2 important Google ranking factors to consider. This means guest blogging could potentially open up many new opportunities for you. Here’s how you can start using guest posting as a means to direct more traffic onto your own blog:

  1. Identify Your Target Blogs
  2. Prepare Your Post
  3. Pitch Your Post
  4. Write Your Post
  5. Follow Up on Your Post

Without any dilly-dallying, lets dive right into how these guest posting steps can help your own blog.

Identify Your Target Blogs

The first thing you need for a guest blog is a site to post it on. There are several ways to do this. Ways that have worked for me in the past are listed below:

  • You could do a simple Google search with the terms “Your Keyword” + ”Write for Us”. You can vary the second part with “Guest post”, ”submit news”, “contributing writer” etc. Google will show you results for relevant blogs that accept guest posts.
  • You could do a reverse image search on Google with the headshot of a popular writer in your niche. Using the URL of their headshot in Google image search, you can get a list of sites they have written guest posts for.
  • Twitter is a great way to find potential targets for guest blogs. Enter a basic search string with your keyword and “guest post”. Within seconds you have a list of possibilities that might accept your blog posts.
  • Use tools like Ahrefs to reverse engineer the backlinks of ranking sites in your niche. Just enter the URL for a list of their backlinks, which you can sift through to find potential targets.
  • Check out aggregator sites like AllTop.com, Regator.com or Popurls.com for ranking sites in your niche that could be possible targets.

Prepare For Your Post

So you now have a list of potential targets that publish guest blogs. The next step is to sort through them. You need to identify the websites worth writing for versus the ones that aren’t. This does not mean you should be snobbish about who you write for. In fact, at the start of your blogging career, you’ll find getting published is easier on less popular sites. As you build up your resume with more published blogs, you can start approaching bigger sites. Choose the right website to write a guest post for using the following criteria:

  • Does the site have authority in your niche?
  • Does the site have a good link profile?
  • Does the site only post quality content?
  • Can the site bring you targeted traffic?
  • Will the site let you link your site other than the author bio?
  • Does the site have a solid social media following?

Once you have identified the sites that meet these points, it’s time to prep them for your post. This is before you make your sales pitch, not during. You can try sharing their content on social media, leaving insightful comments on their posts, or email them. While you’re trying to warm them up for your guest post, also look at their most popular posts. Look at hot, trending topics that the blogger would want to publish as a guest post. Also, check out their other guest posts and posting guidelines. This will help you choose the right topic for the right blog.

Pitch Your Post

So you’ve warmed up the target sites for your sales pitch. You need it to be short, sweet and succinct. Keep it simple but informative to the blog owner. You need to mention one of their recent posts that you left an insightful comment on. Next move on to how you’d like to contribute an article to their website. Include a list of brainstormed blog topics, preferably 3 or more. Briefly touch on how your guest post will be valuable to their readers. Finally, include a link to one of your previously published guest posts or other published work. This should make for a professional, engaging sales pitch that most bloggers do not delete out of hand.

Write Your Post

Now we come to the actual meat and bones of the matter. Several sites have accepted your sales pitch. Now it’s time to finally write that guest post. Divide your target sites into 2 categories. The first category is the top-tier authority sites in your niche. Your writing style for these sites should be better than what you do for your own blog. These sites mostly only post very high-quality content. So you need to be writing content that readers would actually want to read and share. The second category is sites that are less popular than the top-tier ones, but you still need to send valuable content. You just don’t need to put in as much effort as a top-tier blog.

Follow Up on Your Post

So your guest post got published. It’s time to milk it. One way you can do this is to actively respond to comments. Leave a comment that indicates you are available to answer questions. You can also promote your guest post on your own social media pages.

The best part about being a blogger is that you don’t need too many financial resources or assets. A simple FiOS Internet plans subscription and some good writing skills are all you need. Hopefully, these tips will help you start getting more traffic on your own blog using guest posts. If you have any questions or other tips, leave them in the comments below.

stephenn

Stephen N. Mills is an entrepreneur, marketer, and writer. As San Francisco resident, he loves reading books and writing on different topics like SEO, Branding, Health and etc. That's where he finds his inspiration to author in-depth guides that teach E-commerce store owners ways to manage, grow and scale their business. In a former life, Stephen co-founded a custom menswear company which generates 6-figures in annual revenue through its website and retail.

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