When a prospect visits your website, is your brand message clearly conveyed? Are all the sections easy to find and navigate? Are all the packages you offer clarify the pricing and are easily understood? Is your bounce rate sufficient? If the answers to these questions are in negative then you need to seriously re-consider the design and optimization of your website.
There are some crucial steps that we follow to get your website the leads it needs.
Planning is the foremost step towards a successful web design and development and nothing can be executed successfully without a well-laid out plan. Ensure to give ample time for planning and preparation to come up with a solid strategy that will determine the web design for you.
Eliminate sturdy pictures and vague jargons
Content is the key to the success of any website. Written and pictorial content is the only source that will allow your customers to understand your product and services and navigate productively through the website. Make sure that the images used at the website are not stock images found on any other website, prefer original and authentic imagery. Additionally, ensure that the written content is jargon-free and easy to comprehend.
Include social share and follow buttons
You are missing out on a lot of traffic if you do not have social sharing buttons on the website. Include the buttons with links to all your social media websites. Social media is a great source of deriving traffic towards your website. Add these buttons to so that the visitors can easily connect with your brand at a personal level on various social websites and stay informed about your promotional campaigns and activities.
Attractive CTAs are the best source to persuade a customer to perform your desired actions. Design them in such a way that they are visually appealing and interesting so that the visitor clicks them and perform the desired action. They should be clear, attractive, interesting and tempting.
Smooth navigation to guide the users through your website
The ratio of leaving a website without performing any action is quite high if the users are not able to navigate the website with ease. Ensure that all the features and the pages are clearly visible on the website, and the visors know where to go and what to click. Don’t forget to add a search bar visibly so that the visitors can get quick access to their desired features, products, services or pages.
The web design needs to be mobile compatible as most of the browsing is done through mobiles, more than 80% to be precise. Design your website that is fully compatible with mobiles and tablets. It should work equally smooth on all the devices without damaging the layout or pixels.
Focus on SEO
Every website needs to have a good ranking on the search engines and that is only possible through SEO. Mange the content on the website to be SEO friendly. Use optimized images with alt text, relevant keyword and quality content to make your website appear during searches.
Personalize your content
Personalizing the content on your website according to your brand identity is a must. The content for the website should truly depict the nature of your brand. Be original and authentic. Follow the brand ideology and do not get too inspired by a similar one.
There are number of platforms available for the development and deployment of a website but PHP development Dubai is the most trusted and reliable. It allows the website to be fast, cost friendly, compatible with multiple operating systems, and easy to deploy on a number of hosting services.