All email service providers are similar, correct? Since it turns out, that is not somewhat precise. Same to any other product or service, there are big differences, mainly in the delivery quality, troubleshooting abilities, APIs, and client support.
All things getting equivalent, it will be extremely attractive to match the economical provider, but you will wish to ensure that you think lot more than charges. Here are some considerations to methodically assess transactional email service providers for your different applications.
1. Deliverance rates and speed
Most service providers concentrate on inbox rates, and definitely, each provider in the world asserts enormous delivery. Though, various providers don’t subsist to those assertions, particularly with their collective IP pools. Most prominently, although an email does finally reach to an inbox, if it is a minute or two delayed, that may be roughly as dreadful as not reaching at all.
2. Troubleshooting abilities
No issue how enormous your email service provider’s status and deliverance is, there are various variables out of their power. It’s predictable that at some position, you will get into delivery problems. Even when it is not your provider’s liability, you would require the tools and abilities to act fast when troubleshooting. So, what do you require?
With bulk email delivery, misplacing an email here or there is not a big thing, but with transactional email such as password resets and receiving, even a sole missing email would probably direct to a support application and enhanced support charges. You would wish to be capable of researching and check the life of each email personally so you may check any delivery issues simply.
3. Developer API and credentials
If you are working with an email provider, possibilities are quite good and you are going to employ their API, and faltering via unfathomable certification can obliterate your efficiency. So, ensure to expend a small time looking above developer credentials. These might appear palpable in hindsight, but it is simple to overlook how much enormous credentials and libraries may enhance your output.
4. Client support
When all else not pass and your email providers’ tools cannot assist you in getting to the base of delivery or different problems, you would require help, and client support may be a big difference.
5. Price and worth
Definitely, you don’t wish to avoid price, but once you have evaluated providers depending on the above facades, you may get that lower-price provider have a few hidden charges in terms of support, reliability, hidden costs for support, or output.
6. Subsequent to the verdict
Despite who you select, ensure to be on top of your email fixture. Deliverability is a touching target. So, do not just assess deliverability when selecting, observe your provider for the time you employ them.
Thus, delivering emails to clients may appear easy on the surface, but there is somewhat a lot to think.
Additionally, use of different methods such as Vtiger SMS , bulk SMS gateway, Magento SMS, etc., also help you in retaining your clients.