4 Digital Marketing Strategies That Work

Have you ever wanted to improve your Small Business Online? Learning how to Market your business online is a key skill set for any business person to know. As shopping continues to transition more from a brick-and-mortar process to online, knowing key online strategies to make sales will continue to become more and more important as you grow your business. In this article, we’re going to cover 4 internet marketing strategies to increase your sales and bring more attention to your business

Marketing online is the key to improving your business. It doesn’t require much money to get started but it does require a lot of skill. You need to be confident in copywriting, marketing through email. You also need to understand the importance of adding software to your website and utilizing optimizing for search engines.

1. Marketing through Email

Although technology has advanced so much over the past few decades, email marketing is still your best tool for making sales to your customers. Most customers when shopping online don’t buy immediately. They look at different products, their prices, and take a couple days to think it over. This is especially true for products that are expensive.

By becoming more effective at marketing through email, you will be able to sell products that are at a higher price. This will allow you to scale your business more effectively. There is a key skill that is required in all of marketing, but especially marketing through email. This skill is copywriting.

You can learn to copywrite or you can hire copywriters to do your advertising for you. Copywriting is the art that makes marketing effective. It’s the study of how to use words that persuade people to buy products. The better you’re at copywriting, the more sales you will make.

Therefore, to improve your chances of making a sale to a customer, you’re going to want to do a handful of things. First and foremost, improve your skills in copywriting, or hire someone who can do it for you. Hiring someone to do copywriting for you, is going to be your best option; If you have the money. By hiring someone to do this writing for you, it will allow you to get started immediately, and it will free you up to focus on other aspects of your business.Email Marketing

Another aspect of marketing that you will want to integrate into your business is follow up emails. Follow up emails are a big part of generating sales and in repeat business. These follow-up emails will do 4 key things for you

  • They will improve your odds of making a sale, by keeping the product on the customer’s mind.
  • They will allow you to spark more emotion, creating the need for the customer to buy the product.
  • It is also a great opportunity to continue to demonstrate why the product you are selling is superior to your competitions.
  • You will be able to continue to show them how your product or services can solve whatever problems they are having.

Email marketing is also one of your best tools for creating and maintaining a relationship with your customers.

2. Google AdWords

AdWords is a terrific tool for anybody wanting to market online. It allows you to generate money and it’s free to use. There are three key requirements for making the most out of this amazing software.

  • The most important requirement for you to make money from this strategy is to have people visiting your site. The more people that visit your site, the more people will click on the ads generating you money.
  • You will need to integrate it into your site, in a way that makes your business website look professional.
  • Most importantly, you will obviously need to sign up for it.


3. Optimize your articles for Search Engines

One of your best tools for bringing in traffic from search engines such as Bing and Yahoo is search engine optimization. Search engine optimization, also known as SEO, brings people to your site by using keywords. Keywords or words that you will use throughout the text you use in articles, blogs, and any other type of text that people will often use in searches, on search engines.

Here are some helpful tips you can use immediately to improve your SEO skills.

  • Think of common phrases and words that people use when typing in Google and Bing.
  • There is free software that you can use to test how effective your keywords are going to be.
  • The amount that you use your keywords will also impact how the algorithms in search engines treat your articles.


4. PPC advertising

Pay per click advertising is another effective tool, for you to use in online marketing. Pay per click advertising, also known as PPC, can be your most effective strategy if used correctly.

This type of advertising is where you pay a certain amount of money to another business and they run your ad. Getting you a certain amount of people to your website in return.

For this to be effective, you need to have great copywriting skills. The better your copywriting, the more effective your ad will be in bringing in traffic. You also need to find a good business that has a strong history in this type of advertising. You will want to weigh the cost that they are charging, for the traffic they are promising to bring you.

Obviously, if they are charging you a lot of money for only a little bit of traffic, that is not a good business to do you’re advertising with. There are good strong companies out there that charge fair prices for this type of work. You just need to look around for the best offer.


These five strategies will help your small business dramatically improved its sales. They will allow you to bring in new customers and attention to your products.

Jedidiah Dearth

Jedidiah is a digital marketer writer featured on several publications.

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