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The oral care market generally includes endo, ortho and peridontic products, impression materials, disposable and other products. The oral care products are generally designed to enhance oral hygiene and deliver sound dental care. Elevated awareness related to maintaining an aesthetically pleasing smile, fresh breath and other hygiene are expected to bolster the demand for oral care products and oral care market growth during the forecast period.
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The global oral care market is growing at a significant pace and is anticipated to observe robust growth over the next seven years till 2023. Launching of better performing products as well as rising potential in emerging countries is expected to impel the oral care market growth over the forecast period. Apart from this, rising awareness related oral hygiene is likely to boost the oral care market growth in future.
At present, North America region captured the maximum share in revenue of oral care market and is anticipated to dominate over the forecast period. Rising awareness related to health consciousness and rapidly enhancing public awareness, as well as development of different innovative dental products is anticipated to expand the growth of oral care market in the region. Apart from this, increasing healthcare expenditure in developing countries such as India, Korea and China is anticipated to propel the growth of oral care market in Asia till 2023.
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The global oral care market is mainly concentrated in North America. Major players are adopting different market strategies to enter and enhance their market position and distribution network.
Global Oral Care Market is segmented on the following bases:
- By Category
- Dental Floss
- Denture Care
- By Sales Channel
- Convenience Store
- Departmental Store
- Pharmacy Store
- By Geography
- North America
- Asia Pacific
- Rest of World
Key Players Identified Across the Value Chain in the Oral Care Market include but are not limited to:
Unilever group, Procter and Gamble, Colgate Palmolive, GlaxoSmithKline, Dabur India Limited, Johnson and Johnson Limited, Amway and others.