Do you think that logo designing is an easy process? Congratulations! You don’t know a thing about logo designing. To start off with a logo is not just some fancy colors sprayed around paper or shape with some random texture on it. In fact, a logo is something bigger. It is a recognition for the brand.
Sadly, the novice designers and the developers feel that logo designing is for everyone. You can design a logo without any solid plan. Which is totally wrong. If you don’t start on the right foot, the outcome will not be good.
Here are some logo design tips for novice designers which can help them skip a few steps and start the race from the middle.
Keep It Simple
There are around ten million ways in which I can break this news for you, but for now, I’ll choose the first one: Keep everything simple!
You don’t need to be Pablo Picasso to understand this. If you remember your childhood drawing class. You are already familiar with the importance of simplicity in a drawing.
Simplicity can do wonders for your logo. Sure, being complex can give a feeling of a creative genius, but ultimately simplicity is the grand winner.
A complicated logo is not just difficult to identify, it is difficult to engage the audience. A logo is like a emblem, not exactly a manifesto. It is best advised to keep it simple.
Is Logo appealing to various audiences?
Whether it is writing a novel or designing an artwork, the thing is, if you’re not flexible how will it reach to maximum people? There is no point in designing something which is bound for a limited set of audience. If there is innovation, it should be generic. Something that will not die once the trend is over.
This also means that logo should be static. It cannot be changed every week. Flexibility means being flexible with the colors. A professional logo design company will focus on reaching diversified audience. Every audience have its flavors and preferences and while designing the logo it is a good practice to keep these favors under consideration.
Versatility is the ultimate winner
Some logos look great on posters but not on mugs. While it is quite difficult to satisfy every person, it is easy to design logos which look good on small scale but sometimes they look annoying on big screen.
While designing a logo it is necessary to understand that a logo should be versatile. A logo which should look good on every branding material.
The best way to do this is to use a flexible color scheme. Use colors which will look good on mugs and will look great on posters too.
How about logo of Apple? Have you seen how much simplicity it possesses? It looks good on every branding material.
Steal Like an Artist
If you like some elements from some logo, note the elements and blend it with your creativity. Don’t just copy and paste the logo or design.
Make the logo identifiable as much as possible. Pick the elements that you like and blend them with your own creativity. If you like a shape, add some creativity and present it in your own way.
Sure, you can copy the color if you like but if you’re not adding a twist in the logo what is the point of just copying a logo and feel proud about it.
Take your mind to a creative drive. Pick elements from the street and add them to your logo. See how it looks.
Fairytales make the experience memorable
If you’re not telling stories what you are doing. People love powerful, emotional stories. They feel connected with the stories. Make sure that even if there is no story behind your logo, hire a creative writer to craft one for you.
It is just about telling a story. When people will hear your story, they will relate to it. And some will even create a bond with your brand. Make this bond strong by telling more stories in your blogs and throughout your website.
Typography can turn dust into gold
No kidding. If you’re not using powerful fonts in your logo, you are losing a big space of opportunity.
If your typeface is unique people will remember your brand for its uniqueness. Use dead-gorgeous fonts. Using custom hand-made fonts can serve the purpose right.
A good thing about custom fonts is that they cannot be copied which is a plus point. And no one can discover these fonts on the internet.
In fact, a custom designed font can leverage your brand identity and make it different.
To wrap it up
Designing a logo is easy, but to design a logo which cannot be copied is hard. It takes time and effort for a designer to create something extra-ordinary. And if that logo is not designed in a unique way it can easily be copied.